Privacy Policy

Effective Date: September 12, 2025

Holbrock Estates at Ruxton Avenue ("we", "us", "our") respects the privacy of residents, users, and their families. We are committed to protecting personal information in compliance with applicable laws, including the Maryland Online Data Privacy Act (MODPA), and with standards applicable to assisted living facilities in Maryland.

1. What Information We Collect

We collect personal information you provide to us directly, such as:

• Name, address, phone number, email
• Emergency contact, family information
• Health-related data (medical history, treatment, medication)
• Billing, insurance, payment information
• Images/photos (of residents) when consented
• Preferences and approximate demographic data

We may also collect information automatically when using our website:

• IP address, device/browser type
• Cookies or similar tracking technologies

2. How We Use Your Information

We use personal information for the following purposes:

• To provide care and services to residents
• To manage admissions, assessments, healthcare coordination
• Billing, payment processing
• Communicate with residents, families, and staff
• Ensure safety and compliance with regulations
• Improve our services, quality assurance
• Legal obligations and audits

3. Data Minimization & Sensitive Data

Under MODPA (Maryland's privacy law effective October 1, 2025), we limit the collection and processing of personal data to what is reasonably necessary and proportionate for providing our services. Sensitive data (including health data) is collected only when strictly necessary (e.g. medical treatment) and with proper consent.

4. How We Share Your Information

We may share your data:

• With caregivers, healthcare providers involved in your care
• With vendors or contractors helping us provide services (under contract, with confidentiality obligations)
• When required by law (e.g. public health, legal proceedings)
• For billing, insurance processing

We do not sell personal data for profit. If we ever change this policy, we will inform you.

5. Residents' Rights under MODPA & Assisted Living Regulations

You have the following rights:

• To access your personal data we hold
• To correct inaccuracies
• To delete personal data, where not required by law or regulation to retain
• To opt out of certain processing (such as targeted marketing or profiling)
• To have an agent act on your behalf
• To file appeals or complaints if your requests are denied

We will respond to requests within 45 days (or longer if allowed under law) after verifying identity.

6. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access or disclosure.

We retain personal data for as long as needed to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, enforce our terms, or otherwise as required by law.

7. Cookies & Similar Technologies

We use cookies or similar tools on our website to:

• Improve user experience
• Analyze website traffic
• Remember preferences

You may control cookies via browser settings or via consent tools where available.

8. Children

We do not knowingly collect personal data from individuals under 18 for purposes of targeted marketing or profiling. If you believe we have inadvertently collected such data, please contact us.

9. Changes to This Privacy Policy

We may update this policy from time to time. When we make a material change, we will provide notice (on our website, by email, or another appropriate method).

10. Contact Information

If you have questions or want to exercise your rights, contact us at: